It’s also great having your peers appreciate what you’re doing and excited for you.”īobby’s work as a producer creating songs for so many artists has helped him fine-tune his own music. “Everything from the art design, what the logo’s going to look like, I have the ability to be objective and do what I wanted to do. “I’m getting to make the record I wanted to make,” he says. That’s the kind of place where I want to come from.”īobby, says this record is giving him a creative freedom than he’s never had in other label ventures. “Having those kinds of records, they’re much bigger than singles,” he says. His intention is to make records that touch every nerve and have true meaning. and Poncho Sanchez on “Party” that is reminiscent of something from soul, funk, rock band War.įor Bobby, his purpose of “When The Music Plays” transcends simply scoring a hit song.
The keys are the driving force on numerous tracks on the album: the Stevie Wonderinspired “Something Came Over Love,” the heartfelt “The Avenue,” “Expressions,” and “Senorita.” Bobby turns up the funk on “Wanna Be A Devil Tonight” and features Raphael Saadiq, Sheila E. His song “Try,” for instance, resonates with a powerful message of hope and love with the touching chorus, “Can we try to love better?”Īccomplished at playing piano, bass, guitar, harmonica, and talk box, Bobby shows his chops on When The Music Plays that also features work from his brother, IZ, the other half of their in-demand Avila Brothers production team. “I want to represent just genuine music again that has emotion and substance and is something that can be played at parties or be played alone in deep thought,” he says.īobby cites Marvin Gaye’s “What’s Going On?” as an example and has his own poignant offerings as well. The talented musician, who names Prince, Stevie Wonder, Donny Hathaway, and Roger Troutman among his biggest influences, is on a mission to bring his interpretation of soul to the forefront of music. Grammy Award Winning Singer & Songwriter / ProducerĪfter years of producing and penning hit records for super stars Usher, Janet Jackson, Chaka Khan, and even playing at the White House, Grammy award winning singer/songwriter Bobby Ross Avila is preparing for the release of a new solo album, When The Music Plays.
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